We all know the controversy over the digital book revolution. It is undisputed that there is one going on and that “Legacy Publishers” are not comfortable with it, in fact there are a lot of people who do not want this change.
I have said it before, I believe that the ebook market will grow fast, very fast, but I also have stated in previous post that I love printed books, I do not think that there is anybody out there that do not like them. Remember, the question here is not if we like it or not, here is whether it will be successful or not.
The past week at the Apple’s WWDC in San Francisco, Steve Job announced that so far there were sold 25 million iPads and more than 100 million iPhones world-wide. The iPhone market is a stablished one and the iPad business stormed its way in the world, giving us a new way to mobilize our lives. It is a revolutionary gadget as the iPod was in its time.
Apple has 90% of market share in the tablet segment. This percentage surely will decrease, in time we could see that it will go down to a 50% market share, understandable as this new computer segment is starting and we, in time, will see new devices around in order to compete with the iPad. But the issue here is that being an iPad or a tablet, it will keep selling as its portability tops that from the laptops or netbooks.
The eBook business is starting, right now is having a vigorous surge and rocking the place around. Bookstore Borders filed for bankrupt. This is a hard hit to the Publishing market. But all of this we know. So we can start predicting from here on.
I think that in five years time, if not earlier, the ebook market will be the benchmark and the printed book will be relegated to alternative measure. The romantic side. If we believe that say of the analyst that by 2015 there will be sold more than 500 million tablet devices, well there is a good possibility that this, eReader benchmark dream come true.
To this we could add that an 8 year kid that uses the computer, sometime better than his/hers father, in 5 years time will be 13 years old and going to high school, well the tablet is a must for them. They will not be sad that they not have a printed book to study on, because they are accustomed to seeing them in the tablet. I see it with my kids they love to play with my iPhone and my iPod, and my wife’s iPod also. They are 5 and 7 years old and know perfectly well to use this devices, they crave for an iPad, they want me to buy one (I also crave for one) and borough it. This is the future way for them, and it is now.
So, the problem here is if we are ready psychologically to let go the printed word and embrace the digital one? Our kids are ready for them. We have to understand this revolution so that in the near future we open our eyes and the benchmark is here and we cannot do nothing, due to our fear of the digital word.
I invite you all to embrace it and use it. Understand it. and promote it.
Doing this things we can promote reading among our circle of friends/family and people will find out that reading has not gone out of style. That with reading, we could gain back our humanity.